Talent acquisition services

Interesting Article Titled: Talent acquisition services by Jonah Manning

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Talent acquisition services

 

Understanding the intangible’s of the “other” side of sourcing

Many if not most recruiting functions view sourcing as an augmentation or additive.  Most sourcers are viewed as Junior Recruiters.  Unfortunately many times this is true.  Sourcing is one of those generic terms like saying “He is a Quarterback.”  Quarterback of what?  There is a big difference between a pop warner league and the NFL, although ‘technically’ its the same game with virtually the same rules.  

 

The  happens in sourcing, although its simply not as obvious.  Just like in sports, there are folks that make is a hobby, something they do in school as they are making their way into the ‘real world’ and then there are the Joe Montana’s who take it as far as one can go.  

 

The Sourcers I am referring to are those sourcers.  These are the guys and girls you see on your Facebook and twitter talking about sourcing, tools, methods, etc.  They are sourcers by trade, by profession.  They view themselves in the leagues of surgeons, elite special forces, corporate espionage, and other colorful depictions that help their outside colleagues understand just how good they really are. 

 

Despite all of this, from top down leadership they are still viewed as an augmentation when based on the Method, they should be the center piece of a sourcing strategy.  The Method will dive into other pieces of sourcing later, but in this Chapter | Post | Talk we will focus on the other things a sourcer does that to most is not so obvious.

 

External Affairs:  To candidates that a good sourcer networks with while finding candidates are typically extremely well connected industry mavens and centers of influence.  Theses professionals are vital to getting good information about who is really doing well in a role, information that cannot be captured by any kind of social profile.  If the sourcer is not professional that Maven or influencer will not pass along their vital information to your company again. 

 

Public Relations:  Your companies CEO just had his hat handed to him last night on CNBC.  Sure, your public relations department is “all over it” with wordsmith embedded press releases, however, how many real people do they speak with 1 on 1.  None, if they can help it.  However, consider a Sourcer that still has to get their search completed.  Who are they speaking with?  By the nature of the caliber of candidates they should be speaking with, they are fielding these questions not just by friends and family but top producers from your companies competitors.  These candidates have a highly influenceable social graph that consist of vertically aligned colleagues.  If the sourcer does not do a good job it can magnify the ripple affect, however, if the Sourcer can properly orate the companies vision and direction, even with candidates that do not get hired can rapidly effect public opinion in spheres of influence that really matter. 

 

Management Consulting:  Your companies hiring manager needs a program manager to replace a retiring employee.  If your sourcer truly understands the space, they will know the proper competitive salary data, what relevant companies house the best talent, where that talent is located geographically, etc.  This data could also be contained by draining internal resources or by hiring a research or retained firm.  This information coming from your internal sourcer will be authentic an unbiased. 

 

Mergers and Acquisition Sourcing:  Sure a Sourcer’s main focus is to find talent, but in doing so he quickly learns which of your companies competitors are doing well, working on a large initiative, etc.  They also hear about growing startups, layoff’s before they happen, and other industry rumors.  This competitive inteligence can and should be constantly passed to your companies Mergers and Acquisitions department to help locate and source potential product and company acquisitions.  This information could probably also be helpful for a companies R&D department.

 

A good Method trained Sourcer will produce value that vastly exceeds the obvious immense value of finding the very best talent.  The will also help in cultivating winning authentic communities to drive the very best talent to your company.

The Method Manifesto | The Candidate is Changing

The Method Manifesto | The Candidate is Changing

The hiring company has always pretty much had the upper hand in the candidate experience.  Sure competitive organizations use elaborate resources to locate and persuade the candidate to be interested in working with your organization, however we all know that only one is hired.  That means that by default, the number of rejects a company goes through for one single search is heavily lop sided compared to whom they will eventually hire.

 

Insert candidate horror story here.  Many organizations have relatively brutal interview tactics.  While this is within reason...as many Talent Attraction practitioners would say...”we are looking for people to fill jobs, not looking for jobs for people.”  A companies priority is to find the best person to fill an open role.  I get that. However, here is what is going to become the second priority..candidate experience.

 

Why?  The days of asking a candidate that is tanking an interview to leave are over.  The days of not giving any feedback until they completete a form letter...yep those are over too.  While companies are scrambling from a marketing and customer service perspective to become more human...what virtually all do not realize, is their staffing departments are the Trojan horse in terms of liability.

 

Why?  In a current climate where the most obscure customer in his Mom’s basement in Iowa can create an absolute customer service nightmare by way of social media for a major company...imagine what a business professional whose social graph is not only as extensive but by the vary nature of the credibility of the person far more potent.  So the business personal is being interviewed for a Project Manager role.  He is reached out to on Linkedin by a recruiter.  He replies with his resume saying he is currently employed but is an admirer of the recruiters corporation and would like to know more.  The recruiter, due to OFCCP requirement, sends the candidate a link and says he needs to apply online.

 

The candidate, although passive, obliges and takes the 30 minutes (was supposed to be 15, but he had to reset his password twice because your companies applicant tracking system is a joke) to answer the canned questions and apply himself to the role. 

 

Then, the hiring manager has interest and wants you to do a phone screen.  The recruiter calls the candidates and do the first interview.  The second interview also happens by phone with someone else on the hiring manager’s team.  They like him and ask for him to come in and interview face to face with the hiring manager.  This interview gets rescheduled three times due to your hiring manager’s travel requirements.  The interview finally takes place (keep in mind this is now week 3).  The candidate makes up some excuse, uses a sick day, etc to be able to come in.  The 1 hour interview drags onto 2 hrs.  The candidate calls the recruiter and says it went well.  The hiring manager, still not persuaded says lets talk to one more person.  In the mean time, the hiring manager for a myriad of reasons decides on someone internal.  The recruiter (typically) drops the ball and ignores the candidates follow up emails for at least 2 more weeks and then sends an automated response from within the Applicant Tracking System.  

 

The candidate opens his email after a 6 weeks of interviewing to get an auto-generated email.  The candidate says to himself  ‘they didn’t even tell me ANYTHING.’  So he shoots a tweet out @yourcompany’sname thanks for the waist of time...I would rather spend the day at a DMV then sit down with one of your managers again.  Even with the smell! 

 

Then...something imaginable happens:  @candidate..I had the same experience.   @candidate me too.  @ candidate  what happened? @ candidate those jerks.

 

Then it goes viral. 

Rewriting the rules

                                                                                                         The Method Manifesto

Rewriting the rules | 

I will not keep beating the drum that every piece is broken...by now this should be understood.  Implementing the method will help to immediately relieve the tactical side but what about the strategic? 

Lets examine piece by piece to understand how The Method would fundamentally change how staffing functions look, feel, and operate:

1) Employment Branding Websites.  I get that these are important, but why?  Branded websites target whom?  The job seeker.  It is known within the staffing community that for most companies inbound applicants result in under 5% of total hires for the year.  This is regardless of industry vertical.  Even in organizations where due to OFCCP and other government mandated factors that force corporations to MAKE candidates apply, those candidates are actually directly sourced candidates...this in many cases skewed up the percentages.  

Companies do not need to poor tens of thousands of dollars into a platform to chase candidates that they really do not want to hire first.  Most of the new applicant tracking systems such as Jobvite offer an embedded widget or stand alone site code that will function just fine.  Dealing with an Applicant Tracking System that does not offer a custom website option?  That’s okay...you can simply use a blog platform.  Wordpress or even micro blogging platforms like Posterous or Tumblr can allow RSS feeds of your jobs to auto-populate your blog page that broadcasts your jobs to all of your social media.  Candidates do not care about a slick branded website...in fact it hurts the companies image with younger top candidates.  However, a simple but well connected job feed that is easy to navigate will do just fine and save your company tens of thousands of dollars a year.  

2) Employment Branded Campaigns:  After reading the above point, one rebuttal maybe “what about our employment videos.”  Employment videos, if done right, can be very powerful.  Most companies, depending on your brand’s cool factor, should move toward more authentic media versus highly edited content.  You will attract better talent with a flip camera that is edited on a Mac then you will be paying a production company thousands of dollars to produce a slick video brochure of employees reciting previously agreed to messages.   Every company should have a tour shot showing what the offices look like.  It is to be hoped that your offices have character...if they don’t add some as you would be surprised how much a really cool office has to do with employees liking their company.  Prospective employee’s, especially passive ones, want to see the grass on the other side.    In the tour include visuals of your companies perks.  If your company offers free snacks, lets you take your dog to work, has a gaming room, whatever, include that on the tour video.  After that its important to get a sit down with every department at every level.  This is both empowering to the employe’s contributing to the video as well as creates a massive credibility effect to your recruiting efforts.  Especially if your recruiters are following the method, this gives them vital ammo to distribute to their groups and targeted social graphs that they are curating for their departments. 

3) Search Engine Optimization:  This is important but your company does not need to pay a marketing company to do this for your recruiting efforts.  Here is why.  We know that more job seekers use sites like Simply Hired, Linkedin, and Indeed to search for jobs versus going to a job board.  So companies, instead of paying hundreds of dollars per post to many of these boards (and some are also doing both) are paying for SEO and paying for pay-per-click postings.  Here is why that should stop immediately.  You are paying significant portions of your revenue to target a candidate pool that results in only a 5% success ratio.  Why?  Also, if you are using the method properly, as you post your jobs they are simultaneously hitting groups, multiple twitter feeds, Facebook pages, and probably about 5 or 10 other platforms...guess what this does?  You guessed it, it helps it rank.  Bing, Microsoft's search engine, announced that Facebook likes now influence where an article ranks.  This is the beginning of that trend that will force search engines to become far more social then they are now.  By focusing on targeted 1:1 branding as detailed in this book, you will not have to “stack it high and let it fly” anymore.... This also includes not having to pay the bill that comes with it either. 


Jonah Manning
Co-Founder

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jmanning@peopleops.com

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The Method Manifesto: State of the Union - Recruiter

Interesting Article Titled: The Method Manifesto: State of the Union - Recruiter by Jonah Manning

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The role of a recruiter really varies from organization to organization. If the recruiter works for a third party, they typically focus on numerous roles within a handful of verticals across numerous hiring managers. Third Party Recruiters trade the admin component for the sales component. Even when dealing with their best client, the posture for any internal staffing function is to beat the agency. Agency (Third Party) recruiters are often sought after from hiring managers and loathed by internal staffing. You also have corporate recruiters. Often a corporate recruiters acts more as a facilitator then an actual headhunter. Most organizations saddle a recruiter with so much volume they are lucky if they can spend a couple moments a day sourcing. They have to rely on other resources for majority of their candidate flow. This results unfortunately in a poor quality of candidate flow, which increases the odds of a hiring manager preferring the candidates from a third party (agency) because of the perception of a higher level of competency. So what is the Method Recruiter? The method recruiter does not handle administration tasks or coordinator support tasks. No scheduling, no offers, no excessive meetings, no excessive applicant tracking systems or metrics reporting. All of these tasks can be handled by HR support or by the hiring manager’s personal administrator. The Method Recruiter’s sole purpose is to find the absolute best candidates for their hiring managers. The Method Recruiter is a pure headhunter that doesn’t have to focus on finding his next search. The Method Recruiter simultaneously focuses on making quick turn arounds for active searches but puts deep roots in the ground for future initiatives. So if you are currently a recruiter how to do make your organization transition. Truth is you may not be able to. It may require a change in organization. However, lets assume you are passionate about the company you work for (this is key for this to work), you need to a clear 8 point plan to present to your staffing leadership and hiring managers or client groups. Here is what that plan should look like: 1) All administration tasks will be handled by a coordinator, HR Business Partner, and or hiring manager’s personal administrator. As a recruiter, my greatest asset to the organization is creating significant increases in quality of our human capital. This is where I should focus. 2) Ownership of my clients. It is important that I become my clients sole point of contact for all hiring initiatives. Both external and internal. This will help define business critical priorities and maintain a constant flow of qualified candidates. 3) Speed of hire. My goal is to locate a candidate that is ultimately hired within 14 business days of starting a search. This means before a search starting the hiring manager is full engaged in the search and ready to make decision. 4) Quality of hire. All of my candidates will be from or alumni of our organizations direct competition except within searches where technical aptitude trumps industry affiliation. No external “paid” advertising for any of my searches is no longer needed or requested. My clients should receive a small amount of top candidates to from. No more then 4. 5) Recruiting CRM. With the money that we save from no more job postings, I would like to fund the adoption of a Recruiting CRM. Unlike our Applicant Tracking System, a Recruiting CRM (like Avature or Jobvite) will allow me to powerful realtime analytics across my searches. Allow my clients to engage with candidates easily, to be able to track that data effortlessly, and allow for a better candidate experience. 6) Seamless Social Recruiting. I will build real authentic community with targeted candidates. As these relationships mature and expand, our reach will also. Creating results from our organic posts that will dramatically change the way we recruit moreover the way passive candidates view our opportunities. 7) Easier Sourcing. From requirement approval to final interview, the process should take place within 1 calendar month. 8) Emerging Technology. Our team should take advantage of free online tools such as Twitter, YouTube, etc to communicate authentic messages to our industry peers. These are free tools that I can manage to significant assets to my clients exposure.

 

State Of The Union: Today’s CEO

Interesting Article Titled: State Of The Union: Today’s CEO by Jonah Manning

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Collectively CEO’s from major organizations ESPECIALLY from publicly traded organizations walk a very tight line. They know, there is actually little they can do outside of analyst expectations that would potentially be viewed negatively and send their stock price on a tail spin. Its no wonder that the feeling most staffing functions get is they''re recruiting efforts are perceived with certain distain. After all, its no secret that majority of executives prefer to use a retained agency to recruit for them rather then using their internal staffing functions... This is often at the director level and above. By the time you reach the CXO level the perception of internal staffing has been greatly diminished in terms of its ability to deliver strategic candidates. Most CEO’s are not concerned with how to do staffing better but rather concerned with “Why it’s not working.” VP’s and heads of staffing rotates much like a head coach from a major league team. Bringing with them their managers and key recruiters from their previous organization. Most of these VP’s are also out of touch with the tactical of recruiting the best candidates. They are forced to hire from outside of the organization, often as contractors, to supplement their efforts. This cycle has continued since the late 90’s until today. This patterns is about to be faced with 3 primary obstacles that are going to send many major organizations into the preverbal dark ages of talent. If what they say is true...that a top performer can bring as much as 10 times the value of even an average employee...then some organizations are about to leave others completely in the dust. Problem 1) Authenticity: just because your organization has a twitter/Facebook account does not mean you are being real. Automated tweets from your RSS feeds of your jobs and press-releases is not what the best candidates are looking for. You need 1:1 employment branding (more on that specifically later). In my opinion, traditional employment branding is dead in the water for $50,000+ salary roles. Problem 2). Speed: Staffing is slow. They are slow to find the candidates, slow to get them engaged, slow to interview, slow to hire, and slow to on-board. I am aware in major organizations that it takes time. I think thats bullshit. In a company of that size, they have the resources to but streamlines in place that fast track the candidate process. Do you know what kinds of candidates slow processes loose? Only the ones that other companies want. Problem 3). Disconnect: The leaderships, especially the CEO’s second highest priority next to revenue is elevating the companies human capital. A best in class organization that is hiring the best candidates in the space, treating the envelop pushing kindness, and paying them double take salaries will elevate the companies sales, perception, and ranking in almost every category. CEO’s need to simply give a shit...and not because share holders are in their ear...but because caring should be in a CEO’s DNA. I hate it when authors problem statements that resonate but leave you rabbit holing through a book or paper trying to find the answer. So here are short answers to the problem statements. I will still elaborate later in the book, but if you are a CEO reading this it will give you enough information be be able to confidentially throw this book at the leadership that is supposed to be running your staffing yelling “WTF.” 1) If you want authenticity, be authentic. First, know you cannot control your message any longer. If you marketing and PR disagree fire them, they are out of touch. You gain authenticity by 1:1 employment branding. This is achieved not by your VP, Director, or front line managers. This is achieved by your hiring managers and your recruiters/sourcers. Each hiring manager/recruiter should spend at minimum 2 hours a day on social branding. The first hour is on creating relevant content to the space they are recruiting for. If the recruiter is not familiar with that space he or she should a blog interviewing